Introduction
Client
WonderWhich
Live at
wonderwhich.com
Year
2026
Role
Product design and full-stack build
Duration
Ongoing
WonderWhich is a curated directory of AI tools for builders who want signal instead of listicles. Its entire position is a refusal: nothing on the site is ranked because someone paid for it.
Challenge & Approach
Every AI directory on the internet is an affiliate farm. Claiming otherwise is cheap; the product has to behave differently in ways a visitor can feel within thirty seconds.
People also do not arrive knowing the product name they want. They arrive with a job — “turn a podcast into short clips” — and every keyword directory fails them at exactly that moment.
- Make honest ranking legible, not just claimed
- Search by outcome rather than by product name
- Turn a described project into an actual, ordered workflow
- Credits and plans that do not feel like a paywall on browsing

The Solution
We built semantic search over the catalogue’s own embeddings, so you can describe the job and get ranked matches with honest relative match percentages — and an explicit “nothing in the catalogue is close to this” when that is the truth. Describe a project and the assistant returns a workflow: every stage becomes a node with the tool, the steps and the hand-off to the next one. The catalogue stays free to browse; credits buy the planning, the web research beyond the catalogue and cross-project memory.
Key features
- Semantic search ranked by meaning, with relative match scoring
- Workflow builder that turns a described project into connected nodes
- Filter by category, pricing and what builders actually use
- Shareable workflows, shortlists and cross-project memory
- Credits on signup, with the catalogue free to browse either way

By the numbers
0
Sponsored rankings1
Search, by meaningPublished by WonderWhich on wonderwhich.com.
Outcome
A directory that answers “what should I use for this?” instead of “what paid to be at the top?” — and admits when the honest answer is that nothing fits yet.



