Introduction
Client
KreditMudra, BTM Layout, Bengaluru
Live at
kreditmudra.vercel.app
Year
2026
Role
Design system, content and build
Duration
7 weeks
KreditMudra matches borrowers with the right lender across more than fifty banks and NBFCs, then stays with them from application to disbursement. It is explicitly not a lender — and the site has to make that distinction impossible to miss.
Challenge & Approach
Nine loan products, each with its own rate, ceiling and timeline, all needing to be comparable without turning the page into a spreadsheet.
Financial services sites live or die on trust signals, and the honest ones have a harder job: KreditMudra has to say “we are not a bank or an NBFC and do not lend on our own books” prominently, and still feel authoritative.
- Nine loan categories, comparable at a glance
- Rates and sanction timelines stated up front, not on request
- Calculators that are useful rather than lead-capture bait
- The not-a-lender disclosure treated as a feature, not fine print
The Solution
A dark, precise fintech design system: every loan category gets a card carrying its own starting rate and ceiling — MSME from 9.00% up to ₹5 crore, home loans from 8.35%, education from 8.50%, NRI from 8.60% — with EMI, eligibility and amortisation calculators that run without asking for a phone number first. Sanction expectations are published too: 24–72 hours for unsecured, 10–21 days for secured.
Key features
- Nine loan categories with published starting rates and limits
- EMI, eligibility and amortisation calculators, no gate
- Balance-transfer journeys alongside new applications
- Trust architecture built around the not-a-lender disclosure
By the numbers
50+
Lending partners9
Loan categoriesPublished by KreditMudra on kreditmudra.vercel.app.
Outcome
Borrowers can compare nine products, run the numbers and understand exactly what KreditMudra is before anyone asks them for a document.
Services used
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